Wednesday, February 5, 2014
College Football Recruiting and Filling the Church Pews
College football recruiting is an interesting game that
includes the athlete selling himself to universities, and universities selling
themselves to the athlete. It is a fascinating and often intigeral dance that
takes place, especially when several schools are pursuing the same athlete. Immense
amount of pressure is felt by all. Everybody wants the right fit. Everybody
wants to rate high in recruiting.
The athletes are rated from 0 to 5 stars; 5 being the best
of the best. All the major football universities try to get as many 5 and 4
star athletes as possible on their team. Occasionally a school will purse
athletes that will fill a specific need required by the team.
Nevertheless, college football signing day is intense as it
is entertaining. Often the most well know and talented athletes attend the
schools with the best winning records. Thus it is a real battle in the trenches
to obtain the person a school truly desires. So much plays into how the athlete
makes his decision. They look at the winning records of the schools along with
their football program traditions. They take into conideration whether they
will get to play immediately, or if they will be redshirted for the first year.
Coaches play a huge role in recruiting as they put on their
best behavior and salesmanship. They make in house visits and attend the
athlete’s football games. The coaches spend a great deal of time building
relationships with the players. Strong personal ties to each other are
important to attract and keep the athlete from signing with another team.
The church could learn much from the college recruiting
process. Rather than get out in the field and actively evangelize folks, we
have a tendency to simply throw a Hail Mary and hope that somehow people will
simply wander in our doors from off the street. We usually give no heed to
reaching out to folks and developing relationships with perspective members.
The interesting part of this whole scenario is that we want
to grow. We want to recruit 5 star members, but the fact is we fail miserably.
We don’t invest the time or the energy in going out and attracting new
membership. We complain about attendance and the budget, but what have we
actually done to change things? Usually very little.
We tend to live into the old model, “build it and they will
come.” That model no longer works for the mainstream churches. People want to
know what the church has to offer their personal spiritual lives. People need
to be actively recruited from the surrounding neighborhoods, work, or friends
of parishioners. The harvest is plentiful, yet something prevents us from
walking out into the fields.
We can learn a great deal from college football recruiting.
We have to show people our successes and establish relationships with those who
are unchurched or seekers. It is important that we be actively present in the
community. We need to allow newcomers to participate in the life of the parish
if we are to keep them actively engaged. There is no redshirting potential
parishioners unless that is their decision. Unlike major college football where
there is competition for positions, we make room for all people to participate
in the life and ministry of the church. We operate on a level playing field.
The clock is slowly running down. Are we going to wait until
the closing seconds of the 4th quarter before we try anything new?
Or are we going out into the world, presenting our best, and build
relationships with our neighbors? It doesn’t matter about what star they may
have by their name. The bottom line is that we are to proclaim Christ and make
him known. We have been assigned by the “Great Head Coach” to go into the world
and make believers of all nations.
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